Verizon Reportedly Seeking a Buyer for Tumblr

Verizon Communications (VZ) - Get Report is seeking a buyer for blogging website Tumblr, The Wall Street Journal reported, citing people familiar with the matter.

It's unclear how much Verizon might get for Tumblr, a free service with more than 400 million blogs, the Journal noted.

Tumblr, which Verizon acquired via its acquisition of Yahoo in 2017, was bought by Yahoo in 2013 for about $1.1 billion.

Yahoo wrote down Tumblr's value by $230 million in 2016, according to the Journal.

One party interested in buying Tumblr is Pornhub. Corey Price, vice president of the porn-streaming giant, told BuzzFeed in an email that his company was extremely interested in buying Tumblr.