VeriFone Systems

(

PAY

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day up 1.1%. By the end of trading, VeriFone Systems fell $2.39 (-6.3%) to $35.64 on heavy volume. Throughout the day, 14.5 million shares of VeriFone Systems exchanged hands as compared to its average daily volume of three million shares. The stock ranged in price between $35.11-$38.69 after having opened the day at $38.66 as compared to the previous trading day's close of $38.03. Other company's within the Consumer Durables industry that declined today were:

Koss Corporation

(

KOSS

), down 5.2%,

Mattress Firm

(

MFRM

), down 4.6%,

Hooker Furniture Corporation

(

HOFT

), down 2.6%, and

Global-Tech Advanced Innovations

(

GAI

), down 1.6%.

Verifone Systems, Inc. designs, markets, and services electronic payment solutions in North America and internationally. VeriFone Systems has a market cap of $4.09 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 11.7, below the average consumer durables industry P/E ratio of 15.8 and below the S&P 500 P/E ratio of 17.7. Shares are up 7.1% year to date as of the close of trading on Friday. Currently there are six analysts that rate VeriFone Systems a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates VeriFone Systems as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,

Champion Industries

(

CHMP

), up 12.2%,

Leapfrog

(

LF

), up 3.9%,

Whirlpool Corporation

(

WHR

), up 3.8%, and

iRobot Corporation

(

IRBT

), up 3.7%, were all gainers within the consumer durables industry with

Koninklijke Philips Electronics

(

PHG

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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