ValueClick Inc

(

VCLK

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.2%. By the end of trading, ValueClick Inc rose 10 cents (0.6%) to $17.60 on average volume. Throughout the day, 1.3 million shares of ValueClick Inc exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in a price between $17.16-$17.97 after having opened the day at $17.26 as compared to the previous trading day's close of $17.50. Other companies within the Internet industry that increased today were:

Sify Technologies

(

SIFY

), up 62.8%,

Rediff.com India

(

REDF

), up 44%,

VirnetX

(

VHC

), up 10.1%, and

Quepasa Corporation

(

QPSA

), up 9.5%.

ValueClick, Inc. provides performance-based online advertising campaigns and programs primarily in the United States and the United Kingdom. It operates in four segments: Affiliate Marketing, Media, Owned & Operated Websites, and Technology. ValueClick Inc has a market cap of $1.3 billion and is part of the

technology

sector. The company has a P/E ratio of 15, above the average internet industry P/E ratio of 14.8 and below the S&P 500 P/E ratio of 17.7. Shares are up 10.6% year to date as of the close of trading on Friday.

TheStreet Ratings rates ValueClick as a

buy

. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity and reasonable valuation levels. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,

Sohu.com Inc

(

SOHU

), down 12.5%,

SINA Corporation

(

SINA

), down 8%,

Web.com Group Inc

(

WWWW

), down 7.1%, and

Youku.com Inc

(

YOKU

), down 7%, were all losers within the internet industry with

Ariba Inc

(

ARBA

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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