U.S. Bancorp



) pushed the Banking industry higher today making it today's featured banking winner. The industry as a whole closed the day down 0.4%. By the end of trading, U.S. Bancorp rose 24 cents (1%) to $24.03 on light volume. Throughout the day, 4.9 million shares of U.S. Bancorp exchanged hands as compared to its average daily volume of 17.1 million shares. The stock ranged in a price between $23.72-$24.44 after having opened the day at $23.75 as compared to the previous trading day's close of $23.79. Other companies within the Banking industry that increased today were:

Central Federal



), up 28.8%,

First Financial Service Corporation



), up 19.4%,

United Security



), up 14.4%, and

Yadkin Valley Financial Corporation



), up 13.5%.

U.S. Bancorp, a financial services holding company, provides various banking and financial services in the United States. It generates various deposit products, including checking accounts, savings accounts, money market savings, and time certificates of deposit accounts. U.S. Bancorp has a market cap of $47.08 billion and is part of the


sector. The company has a P/E ratio of 10.5, below the average banking industry P/E ratio of 11 and below the S&P 500 P/E ratio of 17.7. Shares are down 11.8% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates U.S as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, expanding profit margins, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Mercantile Bancorp Inc



), down 35.5%,

Princeton National Bancorp Inc



), down 16.5%,

Green Bankshares Inc



), down 13.1%, and

Central Virginia Bankshares Inc



), down 11.2%, were all losers within the banking industry with

Toronto-Dominion Bank



) being today's banking industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the banking industry could consider




) while those bearish on the banking industry could consider

ProShares Short KBW Regional Bankng