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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Under Armour



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.5%. By the end of trading, Under Armour rose $19.54 (22.9%) to $104.76 on heavy volume. Throughout the day, 9,077,933 shares of Under Armour exchanged hands as compared to its average daily volume of 919,700 shares. The stock ranged in a price between $96.00-$106.65 after having opened the day at $96.70 as compared to the previous trading day's close of $85.22. Other companies within the Consumer Non-Durables industry that increased today were:

Verso Paper



), up 12.8%,




), up 11.4%,




TheStreet Recommends

), up 5.6% and




), up 5.4%.

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $7.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 62.2, above the S&P 500 P/E ratio of 17.7. Shares are down 2.4% year to date as of the close of trading on Wednesday. Currently there are 8 analysts that rate Under Armour a buy, 1 analyst rates it a sell, and 18 rate it a hold.

TheStreet Ratings rates

Under Armour

as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and solid stock price performance. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Fuwei Films (Holdings



), down 6.3%,

Coldwater Creek



), down 5.2%,

Ever-Glory International Group



), down 4.1% and




), down 3.9%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.