Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Under Armour



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.4%. By the end of trading, Under Armour rose $0.75 (1.2%) to $63.29 on light volume. Throughout the day, 903,330 shares of Under Armour exchanged hands as compared to its average daily volume of 1,485,800 shares. The stock ranged in a price between $63.00-$63.88 after having opened the day at $63.36 as compared to the previous trading day's close of $62.54. Other companies within the Consumer Non-Durables industry that increased today were:

Ocean Bio-Chem



), up 19.2%,

DS Healthcare Group



), up 11.4%,

Tandy Brands Accessories



), up 8.2% and

CTI Industries Corporation



), up 5.7%.

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Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $5.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 53.9, above the S&P 500 P/E ratio of 17.7. Shares are up 28.9% year to date as of the close of trading on Friday. Currently there are 8 analysts that rate Under Armour a buy, 2 analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates

Under Armour

as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Tufco Technologies



), down 4.2%,

Ever-Glory International Group



), down 4.2%,

Summer Infant



), down 3.2% and

Deswell Industries



), down 3.0% , were all laggards within the consumer non-durables industry with

Procter & Gamble



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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