Under Armour Inc

(

UA

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1.9%. By the end of trading, Under Armour Inc rose $1.37 (1.8%) to $76.43 on average volume. Throughout the day, 980,243 shares of Under Armour Inc exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in a price between $74.13-$77 after having opened the day at $74.30 as compared to the previous trading day's close of $75.06. Other companies within the Consumer Non-Durables industry that increased today were:

CTI Industries Corporation

(

CTIB

), up 12%,

China XD Plastics

(

CXDC

), up 9.1%,

China Xiniya Fashion

(

XNY

), up 6.6%, and

STR Holdings Inc

(

STRI

), up 6.5%.

Under Armour, Inc. develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth worldwide. It offers products made from moisture-wicking synthetic fabrics designed to regulate body temperature. Under Armour Inc has a market cap of $3.05 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 45.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 36.9% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Under Armour as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and solid stock price performance. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Shiner International Inc

(

BEST

), down 10.3%,

Verso Paper

(

VRS

), down 9.2%,

Xerium Technologies Inc

(

XRM

), down 8.1%, and

Spartech Corporation

(

SEH

), down 7.2%, were all losers within the consumer non-durables industry with

Nike Inc

(

NKE

) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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