Ulta Salon Cosmetics & Fragrances Inc



) pushed the Diversified Services industry lower today making it today's featured Diversified Services loser. The industry as a whole closed the day down 0.9%. By the end of trading, Ulta Salon Cosmetics & Fragrances Inc fell $1.37 (-2.1%) to $64.60 on light volume. Throughout the day, 261,495 shares of Ulta Salon Cosmetics & Fragrances Inc exchanged hands as compared to its average daily volume of one million shares. The stock ranged in price between $64.41-$65.98 after having opened the day at $65.54 as compared to the previous trading day's close of $65.97. Other company's within the Diversified Services industry that declined today were:

Essex Rental



), down 11.6%,

Food Technology Service Inc



), down 7.4%,

China Education Alliance Inc



), down 6.8%, and

Furmanite Corporation



), down 6%.

Ulta Salon, Cosmetics & Fragrance, Inc., a beauty retailer, provides prestige, mass, and salon products; and salon services in the United States. Ulta Salon Cosmetics & Fragrances Inc has a market cap of $4.06 billion and is part of the


sector. The company has a P/E ratio of 44.9, below the average diversified services industry P/E ratio of 45.1 and above the S&P 500 P/E ratio of 17.7. Shares are up 94% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Ulta Salon Cosmetics & Fragrances as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front,

China HGS Real Estate Inc



), up 36.1%,

Phoenix New Media Ltd ADR



), up 8.6%,

China Distance Education Hldg Ltd-Shs Spons



), up 7.4%, and

Rainmaker Systems Inc



), up 5.1%, were all gainers within the diversified services industry with




) being today's featured diversified services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services



) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers