NEW YORK (TheStreet) -- Twitter (TWTR) - Get Twitter, Inc. Report  stock is up 1.21% to $17.58 in premarket trade as the company looks to purchase streaming rights to various major events.

The San Francisco-based media company is talking to the NBA, Major League Soccer and Time Warner's (TWX) cable network Turner Broadcasting to get exclusive rights to their content, Recode reports.

The content could reportedly involve actual footage or related interviews and analyses.

Twitter has already set a precedent for streaming live content on the site, as the company has been airing pre- and post-game footage during the Wimbledon tournament this week.

Twitter also closed a deal in April partnering with the NFL to stream Thursday Night Football games this coming fall.

TheStreet Recommends

Separately, TheStreet Ratings rated this stock as a "sell" with a ratings score of D.

Among the areas TheStreet Ratings feels are negative, one of the most important has been a generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: TWTR

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

Image placeholder title