NEW YORK (TheStreet) -- Twitter (TWTR) - Get Report  shares are rallying 3.46% to $14.80 on Friday morning, changing direction from yesterday on reports that the microblogging service is losing two senior executives. 

Jana Messerschmidt, head of business development and Nathan Hubbard, head of media and commerce, are planning to leave the company at a time when Twitter is struggling with growth, according to the Re/code.

This comes just months after a string of other management exists including the heads of product, engineering and media. 

But Twitter has already chosen one person to consolidate the roles. Ali Jafari, the company's VP of the Amplify video advertising business, will take over media, business development and Amplify as one unified partnerships organization, Re/code added.

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Separately, TheStreet Ratings team rates the stock as a "sell" with a ratings score of D.

Twitter's weaknesses include a generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: TWTR

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.

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