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NEW YORK (TheStreet) -- Shares of Twitter (TWTR) - Get Twitter, Inc. Report are gaining, higher by 1.66% to $40.45 in late afternoon trading Wednesday, after the social media company announced yesterday that its promoted tweets will appear on third-party mobile applications and websites under a new advertising distribution program, Reuters reports.

Twitter said it is partnering with newsreader app Flipboard and Yahoo! Japan (YAHOY) .

The program will expand the reach of Twitter's ads farther than the 284 million monthly users who access its service every month, Reuters added.

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San Francisco-based Twitter is a global platform for public self-expression and conversation in real time, where any user can create a tweet and any user can follow other users.

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The company generates its advertising revenue primarily from the sale of its three promoted products which include promoted tweets, promoted accounts and promoted trends.

Separately, TheStreet Ratings team rates TWITTER INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate TWITTER INC (TWTR) a SELL. This is driven by some concerns, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been generally deteriorating net income."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Internet Software & Services industry. The net income has significantly decreased by 171.6% when compared to the same quarter one year ago, falling from -$64.60 million to -$175.46 million.
  • TWITTER INC has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. This year, the market expects an improvement in earnings ($0.10 versus -$1.05).
  • Despite any intermediate fluctuations, we have only bad news to report on this stock's performance over the last year: it has tumbled by 38.31%, worse than the S&P 500's performance. Consistent with the plunge in the stock price, the company's earnings per share are down 141.66% compared to the year-earlier quarter.
  • Despite currently having a low debt-to-equity ratio of 0.43, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Even though the debt-to-equity ratio shows mixed results, the company's quick ratio of 8.98 is very high and demonstrates very strong liquidity.
  • Compared to other companies in the Internet Software & Services industry and the overall market, TWITTER INC's return on equity significantly trails that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: TWTR Ratings Report

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