NEW YORK (TheStreet) -- Twitter (TWTR) - Get Report has missed capitalizing on another great product with its announcement that it will shut down the video sharing platform Vine, Recode's Executive Editor Kara Swisher said on CNBC's "Squawk Alley" on Friday morning. Vine lets users upload six second videos and was bought by Twitter in 2012 for $30 million.
"It's another example of Twitter having a product that was really early and interesting to this area of live-streaming essentially and sort of blowing the execution," she claimed.
Vine could have been Snapchat, considering both platforms let users record short live video clips, she said. But Vine lost its "star users" that gained massive followings to other, better-run platforms like YouTube, owned by Alphabet's (GOOGL) Google unit. "It's not an unsimilar product. Its just a product that was sort of off to the wayside, didnt' get as much attention."
Twitter also owns live video platform Periscope, but it's getting "shellacked" by Facebook (FB) Live, Swisher claimed. "Again, a great product, an amazing entrepreneur running it, same thing with vine. And they just didn't have what it takes to make it into a really popular product."
Over the years, Twitter has had a lot of "really wonderful" products, but they just can't "get them out there" because of a lack of "consistency, focus and really backig things," she said. "One thing Facebook is known for is backing things and keeping going through difficult times."
This story of squandering great opportunities is reminiscent of what was wrong at Yahoo! (YHOO), Swisher noted. "You see flashes of Yahoo! here as they had some of the greatest products at Yahoo! and then they blew it. And then you see them in peices in other places that then took them and made them into major things."
Shares of Twitter and Yahoo! were higher in early afternoon trading on Friday.
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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Twitter as a Hold with a ratings score of C-. The primary factors that have impacted the team's rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.
You can view the full analysis from the report here: TWTR