Twitter plans to launch two exclusive NBA Pregame shows on Twitter LIVE's website and app, Vine, and Periscope, he said.
The NBA will announce another show that will stream exclusively on Twitter, according to Reuters.
Unlike Twitter's deal with the NFL which will allow the social media site to stream 10 NFL games, the NBA has not given Twitter the digital rights to stream live games, Quintanilla added.
Twitter also streamed Wimbledon tennis coverage earlier this month and the Republican National Convention this week.
This is the first time anyone will create original live streaming content for Twitter, Quintanilla said.
Twitter is legitimizing what was once done illegally by vine users who would record a dunk from their TV and post it on Vine, Internet entrepreneur Jason Calacanis told CNBC.
"Now what we're going to see is the clips will be available and monetized by the NBA. That's a good thing," Calacanis said.
Shares of Twitter are up by 0.61% to $18.76 this morning.
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Separately, TheStreet Ratings team set this stock at a "sell" with a ratings score of D. Among the areas we feel are negative, one of the most important has been a generally disappointing historical performance in the stock itself.
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
You can view the full analysis from the report here: TWTR