NEW YORK (TheStreet) -- The global travel industry is taking a hit in the wake of last week's terror attacks in France and the attempted military coup in Turkey, while still recovering from Britain's decision to leave the European Union, Bloomberg TV's Scarlet Fu reported on "Bloomberg Markets" Tuesday.

The word "terror" in the online travel industry suppresses consumer demand for the company's services and makes added security measures a hassle for those who travel more often, KAYAK CEO Steve Hafner told Bloomberg TV.

Kayak is an online travel search engine operated by The Priceline Group (PCLN).

The impact on the travel from the Nice attacks were not as significant as the impact from the attacks on Paris last year, Hafner said.

"We have seen a little bit of a drop-off, but not as much as you might've thought," he said.

Turmoil in Turkey has caused a dent in travel to the country in the past few years, but it still remains a destination of interest. The recent military coup attempt has however clouded that interest, he added.

But Hafner says the KAYAK database shows a much bigger impact from the Brexit referendum.

The day after the vote, KAYAK saw 50% more people in the U.S. searching for tickets to the U.K. to take advantage of the weak pound.

KAYAK also saw a 40% increase in the search volume of people in the EU going to the U.K., Hafner said.

The immediate effect of the Brexit has sustained itself, he explained.

"Overall stable currencies are pretty good for the travel business, even though you have these one-off movements. Hopefully there is stability in the exchange rates and then business will be good for everybody," Hafner said.