Walt Disney

(

DIS

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 4%. By the end of trading, Walt Disney rose $1.84 (5.4%) to $35.84 on average volume. Throughout the day, 13.5 million shares of Walt Disney exchanged hands as compared to its average daily volume of 13.1 million shares. The stock ranged in a price between $34.66-$35.89 after having opened the day at $34.68 as compared to the previous trading day's close of $34. Other companies within the Media industry that increased today were:

Entravision Communications Corporation

(

EVC

), up 18.9%,

Saga Communications Inc

(

SGA

), up 13.9%,

Courier Corporation

(

CRRC

), up 12.4%, and

Inuvo Inc

(

INUV

), up 11.7%.

The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. Walt Disney has a market cap of $60.2 billion and is part of the

services

sector. The company has a P/E ratio of 13.5, above the average media industry P/E ratio of 13.3 and below the S&P 500 P/E ratio of 17.7. Shares are down 9.4% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates The Walt Disney as a

buy

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, attractive valuation levels and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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