Walt Disney

(

DIS

) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day down 2.5%. By the end of trading, Walt Disney fell 58 cents (-1.7%) to $33.44 on light volume. Throughout the day, 9.4 million shares of Walt Disney exchanged hands as compared to its average daily volume of 12.8 million shares. The stock ranged in price between $33.41-$33.78 after having opened the day at $33.62 as compared to the previous trading day's close of $34.02. Other company's within the Media industry that declined today were:

Digital Domain Media Group

(

DDMG

), down 13.3%,

Entravision Communications Corporation

(

EVC

), down 9.8%,

Outdoors Channel Holdings Inc

(

OUTD

), down 9.3%, and

Crown Media Holdings Inc

(

CRWN

), down 8.3%.

The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. Walt Disney has a market cap of $63.72 billion and is part of the

services

sector. The company has a P/E ratio of 14.5, above the average media industry P/E ratio of 13.6 and below the S&P 500 P/E ratio of 17.7. Shares are down 9.3% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates The Walt Disney as a

buy

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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