Procter & Gamble

(

PG

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 3.6%. By the end of trading, Procter & Gamble rose $1.24 (2%) to $62.24 on light volume. Throughout the day, 7.2 million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9.9 million shares. The stock ranged in a price between $61.57-$62.46 after having opened the day at $61.65 as compared to the previous trading day's close of $61. Other companies within the Consumer Non-Durables industry that increased today were:

Cereplast Inc

(

CERP

), up 10%,

SodaStream International

(

SODA

), up 9.8%,

AEP Industries Inc

(

AEPI

), up 9.3%, and

Physicians Formula Holdings Inc

(

FACE

), up 9%.

The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. Procter & Gamble has a market cap of $169.73 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 15.5, below the average consumer non-durables industry P/E ratio of 15.7 and below the S&P 500 P/E ratio of 17.7. Shares are down 5.2% year to date as of the close of trading on Friday.

TheStreet Ratings rates Procter & Gamble as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, notable return on equity, expanding profit margins and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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