NEW YORK (

TheStreet

) -- The ex-dividend date for

The Hershey Company

(NYSE:

HSY

) is tomorrow, February 23, 2011. Owners of shares as of market close today will be eligible for a dividend of 34 cents per share. At a price of $50.09 as of 9:31 a.m. ET, the dividend yield is 2.7%.

The average volume for The Hershey has been 1.1 million shares per day over the past 30 days. The Hershey has a market cap of $8.4 billion and is part of the

consumer goods

sector and

food & beverage

industry. Shares are up 6.7% year to date as of the close of trading on Friday.

The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. The company has a P/E ratio of 22.8, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 23.2.

TheStreet Ratings rates The Hershey as buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, solid stock price performance, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated. You can view the full

The Hershey Ratings Report

.

See our

dividend calendar

or

top-yielding stocks list

.

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