NEW YORK (TheStreet) -- Shares of Tesla Motors (TSLA) - Get Report closed lower in Friday's trading session as the Palo Alto, CA-based electric vehicles manufacturer increased the price of its semi-autonomous Autopilot feature by $500 to $3,000, according to the Wall Street Journal.
Other carmakers charge their own prices for features such as automatic braking or adaptive cruise control.
Honda's (HMC) system is seen as less advanced than Tesla's, but comes with a smaller price target, the Journal notes. Volvo (VOLVY) similarly began to sell its new S90 sedan with a "Pilot Assist" feature.
Separately, TheStreet Ratings team rates the stock as a "sell" with a ratings score of D+.
Tesla's weaknesses include its deteriorating net income, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.
You can view the full analysis from the report here: TSLA
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.