NEW YORK (TheStreet) -- Target (TGT) - Get Report unveiled some of its holiday plans on Tuesday, but also said that it's holding off on some widespread marketing efforts until after the election in November, as a result of cautious investors and consumers.
Target has to be "thoughtful" about how it approaches the holidays in light of the election process, Target CEO Brian Cornell said on CNBC's "Closing Bell" on Tuesday afternoon.
"We want to make sure that we have the right approach during this election season. But we've got a great message to deliver. We're very excited about our plans. And we're really confident about our plans for the fourth quarter," he claimed.
Before the election, Target will launch a TV campaign and will make a push into digital advertising, in addition to "some really powerful Hispanic marketing," Cornell said.
"So we feel great about the combination of our campaign," he added.
In particular, Target is excited about two new brands that it expects to become billion dollar lines, Cornell said. The first is the kids apparel line Cat and Jack, and the second is children's home decor line Pillow Fort.
In addition, Target has seen a 20% gain in digital and expects that to continue into the Holiday season, Cornell claimed.
"So there's a lot of things working and I think its sets us up for a very, very exciting holiday season," he concluded.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Target as a Buy with a ratings score of B. This is driven by several positive factors, which the team believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks the team covers.
You can view the full analysis from the report here: TGT