You don't have to place a bet on the Patriots or Falcons to make money off the Super Bowl.
Wager on a Super Bowl stock, instead.
"Although the Super Bowl is purported to be a successful predictor of market performance, whereby an NFL team win indicates stocks will end higher that year and an [original] AFL team win indicates the opposite, it's a company's telling fundamentals that should ultimately determine which ones get drafted into your portfolio and which get benched," says Brent Wilsey, president of Wilsey Asset Management.
Wilsey is out with his annual list of football-related stock picks ahead of the big game. The list of eight stocks ranges from big-screen seller Best Buy (BBY) - Get Report , which he calls a buy, to Lombardi championship trophy-maker Tiffany & Co. (TIF) - Get Report , which he rates a sell.
"New 4k TV's are a great way to experience the big game," says Wilsey. "Best Buy has recently seen a resurgence behind many of its restructuring efforts and has been excited by the performance of its TV sales. They believe they are a market leader in TV and home theatre as they have seen growth in this category."
He adds that Best Buy's online sales have also been a driver as the company has now seen its third straight quarter of 24% online revenue growth.
"Looking forward to May 2018, estimated GAAP EPS of $2.63 gives us a target sell price of $43.40. While Nike has a great product and is very well run, you are currently paying too much for the expected earnings of this company," says Wilsey.
"While sales have increased 13% over the last 12 months and EPS has risen 28% during the same time frame, valuations are stretched," says Wilsey.
"Auto sales have been holding extremely strong at near record levels and General Motors has been generating a lot of cash. The company expects auto sales to be strong in 2017 once again, as it recently raised guidance for 2017 EPS and announced approval of $5 Billion share repurchase program," says Wilsey.