Sturm Ruger & Company

(

RGR

) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day down 2%. By the end of trading, Sturm Ruger & Company rose 62 cents (1.6%) to $39.11 on heavy volume. Throughout the day, 1.2 million shares of Sturm Ruger & Company exchanged hands as compared to its average daily volume of 738,800 shares. The stock ranged in a price between $37.41-$39.12 after having opened the day at $38.75 as compared to the previous trading day's close of $38.49. Other companies within the Consumer Durables industry that increased today were:

Virco Manufacturing Corporation

(

VIRC

), up 10.6%,

Mad Catz Interactive

(

MCZ

), up 8.2%,

Emerson Radio

(

MSN

), up 3.6%, and

Furniture Brands International

(

FBN

), up 2.5%.

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Sturm, Ruger & Company, Inc. engages in the design, manufacture, and sale of firearms in the United States. It offers single-shot, autoloading, bolt-action, and sporting rifles; shotguns; rim fire autoloading and center fire autoloading pistols; and single-action and double-action revolvers. Sturm Ruger & Company has a market cap of $709 million and is part of the

industrial goods

sector. The company has a P/E ratio of 15.1, equal to the average aerospace/defense industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 10.7% year to date as of the close of trading on Wednesday. Currently there is one analyst that rates Sturm Ruger & Company a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Sturm Ruger & Company as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,

Fortune Brands Home & Security

(

FBHS

), down 9.8%,

Industrie Natuzzi

(

NTZ

), down 7.7%,

Select Comfort Corporation

(

SCSS

), down 7.5%, and

Tempur-Pedic International

(

TPX

), down 7.2%, were all losers within the consumer durables industry with

Xerox Corporation

(

XRX

) being today's consumer durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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