Steven Madden



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1.4%. By the end of trading, Steven Madden rose 19 cents (0.6%) to $33.71 on light volume. Throughout the day, 280,534 shares of Steven Madden exchanged hands as compared to its average daily volume of 432,500 shares. The stock ranged in a price between $32.90-$34.20 after having opened the day at $33.81 as compared to the previous trading day's close of $33.52. Other companies within the Consumer Non-Durables industry that increased today were:

Superior Uniform Group



), up 4.9%,

Orchids Paper Products Company



), up 3.7%,




), up 3.3%, and

Deswell Industries



), up 3.2%.

Steven Madden, Ltd., together with its subsidiaries, designs, sources, markets, and sells fashion-forward footwear for women, men, and children. Steven Madden has a market cap of $1.41 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 15.6, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 20.5% year to date as of the close of trading on Friday. Currently there are five analysts that rate Steven Madden a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Steven Madden as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels, solid stock price performance and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,

Fuwei Films Company



), down 8.1%,

Spartech Corporation



), down 7.2%,

Vera Bradley



), down 6.5%, and

Coldwater Creek



), down 5.5%, were all losers within the consumer non-durables industry with

Avon Products



) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods