Starwood Hotels & Resorts Worldwide

(

HOT

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day up 0.6%. By the end of trading, Starwood Hotels & Resorts Worldwide fell 28 cents (-0.5%) to $53.29 on average volume. Throughout the day, 2.7 million shares of Starwood Hotels & Resorts Worldwide exchanged hands as compared to its average daily volume of 2.7 million shares. The stock ranged in price between $51.67-$53.49 after having opened the day at $52.99 as compared to the previous trading day's close of $53.57. Other company's within the Leisure industry that declined today were:

China Lodging Group

(

HTHT

), down 6.2%,

Country Style Cooking Restaurant Chain

(

CCSC

), down 5.8%,

MTR Gaming Group

(

MNTG

), down 5.3%, and

Asia Entertainment & Resources

(

AERL

), down 5%.

Starwood Hotels & Resorts Worldwide Inc. operates as a hotel and leisure company worldwide. The company operates luxury and upscale full service hotels, select-service hotels, extended stay hotels, resorts, retreats, and residences under St. Starwood Hotels & Resorts Worldwide has a market cap of $10.51 billion and is part of the

services

sector. The company has a P/E ratio of 17.3, below the average leisure industry P/E ratio of 17.6 and below the S&P 500 P/E ratio of 17.7. Shares are up 11.7% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate Starwood Hotels & Resorts Worldwide a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Starwood Hotels & Resorts Worldwide as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, compelling growth in net income, reasonable valuation levels, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Good Times Restaurants

(

GTIM

), up 22.5%,

Expedia

(

EXPE

), up 6.8%,

Orbitz Worldwide

(

OWW

), up 6.2%, and

PokerTek

(

PTEK

), up 5.4%, were all gainers within the leisure industry with

Marriott International

(

MAR

) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

null