NEW YORK (TheStreet) -- Starwood Hotels& Resorts Worldwide (HOT) shares are trading in the green, up by 0.94% to $84.93 in early afternoon trading on Thursday.

The stock is higher as the company says it is entering Latin America's market and debuting 'W Costa Rica- Reserva Conchal,' its first tropical oasis in the region.

"As we continue to pursue aggressive expansion in Latin America, the agreement to develop W Costa Rica - Reserva Conchal is an exciting addition to our pipeline," Senior VP Jorge Giannattasio said in a statement.

The Stamford, CT-based company operates as a hotel and leisure company worldwide.

TheStreet's Bryan Ashenberg and Bob Lang of Trifecta Stocks have identified Starwood Hotels & Resorts Worldwide as the "Chart of the Day." Here is what Ashenberg and Lang had to say about it:

Starwood Hotels & Resorts Worldwide is showing some very nice technical patterns, and it appears ready to make a move on the all-time highs.

The recent pull back off the highs was shallow and came into some support around the $80 level.

Volume trends have been positive of late, and the Moving Average Convergence Divergence is now on a strong buy signal. We're impressed by the solid relative strength as well. This has some room to run if it moves above the resistance line (marked).

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