Starbucks Corporation

(

SBUX

) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 1.7%. By the end of trading, Starbucks Corporation rose $1.02 (1.9%) to $55.58 on average volume. Throughout the day, 6.4 million shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 8.3 million shares. The stock ranged in a price between $54.80-$55.85 after having opened the day at $54.99 as compared to the previous trading day's close of $54.56. Other companies within the Leisure industry that increased today were:

Orbitz Worldwide

(

OWW

), up 12.2%,

Asia Entertainment & Resources

(

AERL

), up 7.9%,

Home Inns & Hotels Management

(

HMIN

), up 7.2%, and

Morgans Hotel Group Company

(

MHGC

), up 6.9%.

Starbucks Corporation purchases and roasts whole bean coffees. It operates 6,705 company-operated stores and 4,082 licensed stores in the United States; and 2,326 company-operated stores and 3,890 licensed stores in Canada, the U.K., China, Germany, Thailand, and internationally. Starbucks Corporation has a market cap of $41.38 billion and is part of the

services

sector. The company has a P/E ratio of 31.5, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 18.6% year to date as of the close of trading on Friday. Currently there are 20 analysts that rate Starbucks Corporation a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Starbucks Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company shows low profit margins.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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