Starbucks Corporation



) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.6%. By the end of trading, Starbucks Corporation rose 60 cents (1.4%) to $42.28 on average volume. Throughout the day, 5.9 million shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 7.6 million shares. The stock ranged in a price between $41.40-$42.45 after having opened the day at $41.55 as compared to the previous trading day's close of $41.68. Other companies within the Leisure industry that increased today were:

Melco Crown Entertainment



), up 5.5%,

Famous Dave's of America Inc



), up 4.6%,

Multimedia Games Holding Co Inc



), up 4.3%, and International



), up 4.3%.

Starbucks Corporation purchases and roasts whole bean coffees. It operates approximately 16,858 stores, including 8,833 company-operated stores and 8,025 licensed stores. The company offers approximately 30 blends and single-origin premium arabica coffees. Starbucks Corporation has a market cap of $31.35 billion and is part of the


sector. The company has a P/E ratio of 25.9, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 29.7% year to date as of the close of trading on Monday.

TheStreet Ratings rates Starbucks as a


. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front,

MTR Gaming Group Inc



), down 7.7%,

Gaylord Entertainment



), down 5.3%,

Bravo Brio Restaurant Group Inc



), down 5%, and

Starwood Hotels & Resorts Worldwide Inc



), down 4.7%, were all losers within the leisure industry with

Marriott International Inc



) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert



) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services