NEW YORK (TheStreet) -- Stage Stores (SSI) - Get Stage Stores, Inc. Report stock is down by 22.11% to $6.94 on heavy trading volume on Thursday, after the company reported lower-than-expected 2015 fourth quarter earnings.

Before the market open on Thursday, the owner of Bealls and Peebles stores reported adjusted earnings of 91 cents per share, lower than analysts' forecasts for $1.06 per share. However, revenue of $502.6 million was higher than Wall Street's projections for $501.48 million. 

Comparative sales fell by 3.4% during the quarter. 

"Our holiday results were pressured by low oil prices, the devalued peso and record warm temperatures," CEO Michael Glazer said in a statement. "Stores in the oil patch and along the Mexican border account for more than 40% of our sales, and the economic uncertainty in those areas negatively impacted our comp sales by 240 basis points during the fourth quarter."

So far today, 2.69 million shares of Stage Stores have traded, well above the company's 30-day average of about 451,000 shares.

Separately, recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Recommends

TheStreet Ratings rates this stock as a "hold" with a ratings score of C-. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, poor profit margins and weak operating cash flow.

You can view the full analysis from the report here: SSI

Image placeholder title

SSI

data by

YCharts