NEW YORK (TheStreet) --Sony (SNE) - Get SONY GROUP CORPORATION SPONSORED ADR Report senior researcher engineer and engineer for Sony's Magic Lab R&D Richard Marks joined CNBC's Jon Fortt on Wednesday morning's "Squawk Alley" to discuss the world of virtual reality.
As the holiday season approaches several big-name companies like Sony will be releasing new virtual reality products and Marks explained what consumers can expect from the company that will be compatible with its PlayStation 4 console.
"There's a large number of different experiences, there's 50 that are going to be available during the launch window and I think there will be something that will appeal to everybody," Marks said.
Additionally, Sony will be rolling out the Playroom VR, free and inclusive with its Virtual Reality headset that users can play a game, wearing the headset, with other people in the room not wearing the headset, making for a more social experience.
"There are a lot of experiences that are network. We're going to have an online VR experience where you can play online with somebody," Marks noted.
Marks concluded by speaking to the entrepreneurial possibilities around the world of virtual reality and how future developers might infiltrate the market.
"The beginning will be mostly games, but into the next year, you'll probably see more things that go into areas. Like 360 video, and then also things which are teaching-based. NASA is coming out with some things along those lines, and that take users to a different world. Things like that I think will be a big hit for VR in the future," Marks explained.
Shares of Sony were higher in early afternoon trading on Wednesday.
Separately, TheStreet Ratings rates Sony as a "Buy" with a ratings score of "B." This is driven by some important positives, which TheStreet Ratings believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks TheStreet Ratings covers.
The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, solid stock price performance and notable return on equity. TheStreet Ratings feels its strengths outweigh the fact that the company has had sub par growth in net income.
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
You can view the full analysis from the report here: SNE