Sirius XM Radio

(

SIRI

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.2%. By the end of trading, Sirius XM Radio rose 4 cents (2%) to $2.08 on average volume. Throughout the day, 42.6 million shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 50.6 million shares. The stock ranged in a price between $2.04-$2.11 after having opened the day at $2.05 as compared to the previous trading day's close of $2.04. Other companies within the Media industry that increased today were:

VisionChina Media

(

VISN

), up 10.7%,

SearchMedia Holdings

(

IDI

), up 8.8%,

Inuvo

(

INUV

), up 5.8%, and

NTN Buzztime

(

NTN

), up 4.9%.

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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts approximately 135 channels, including music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $7.96 billion and is part of the

services

sector. The company has a P/E ratio of 26, above the average media industry P/E ratio of 23.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 14.3% year to date as of the close of trading on Tuesday. Currently there are six analysts that rate Sirius XM Radio a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, compelling growth in net income, revenue growth, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front,

LodgeNet Interactive Corporation

(

LNET

), down 16.1%,

Seven Arts Entertainment

(

SAPX

), down 10.8%,

Dex One

(

DEXO

), down 8.3%, and

Lee

(

LEE

), down 8%, were all laggards within the media industry with

McGraw-Hill Companies Incorporated

(

MHP

) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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