Sirius XM Radio

(

SIRI

) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day down 0.3%. By the end of trading, Sirius XM Radio fell 6 cents (-3%) to $1.93 on light volume. Throughout the day, 19.6 million shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 59.9 million shares. The stock ranged in price between $1.92-$1.97 after having opened the day at $1.97 as compared to the previous trading day's close of $1.99. Other company's within the Media industry that declined today were:

Dex One

(

DEXO

), down 8.6%,

Meredith Corporation

(

MDP

), down 7.7%,

Arbitron Corporation

(

ARB

), down 6.1%, and

Points International

(

PCOM

), down 5.4%.

Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts approximately 135 channels, including music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $7.45 billion and is part of the

services

sector. The company has a P/E ratio of 24.9, above the average media industry P/E ratio of 21.8 and above the S&P 500 P/E ratio of 17.7. Shares are up 9.3% year to date as of the close of trading on Thursday. Currently there are five analysts that rate Sirius XM Radio a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, compelling growth in net income, revenue growth, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Insignia Systems

(

ISIG

), up 8%,

Noah Education Holdings

(

NED

), up 6.5%,

AirMedia Group

(

AMCN

), up 6.3%, and

Inuvo

(

INUV

), up 4.8%, were all gainers within the media industry with

Discovery Communications

(

DISCK

) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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