Shutterfly

(

SFLY

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 1.1%. By the end of trading, Shutterfly rose $1.20 (4.5%) to $27.87 on heavy volume. Throughout the day, 2.7 million shares of Shutterfly exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in a price between $25.75-$28.19 after having opened the day at $26.27 as compared to the previous trading day's close of $26.67. Other companies within the Internet industry that increased today were:

Synacor

(

SYNC

), up 14.5%,

Deltathree

(

DDDC

), up 9.1%,

Vipshop Holdings Ltd ADR

(

VIPS

), up 4.5%, and

Jiayuan.com International Ltd ADR

(

DATE

), up 4.1%.

Shutterfly, Inc. provides an Internet-based social expression and personal publishing service that enables consumers to share, print, and preserve their digital photos through the medium of photography in the United States. Shutterfly has a market cap of $889.1 million and is part of the

technology

sector. The company has a P/E ratio of 65.4, below the average internet industry P/E ratio of 67.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 17.2% year to date as of the close of trading on Tuesday. Currently there are eight analysts that rate Shutterfly a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Shutterfly as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, feeble growth in the company's earnings per share and deteriorating net income.

On the negative front,

BroadVision

(

BVSN

), down 7.2%,

Remark Media

(

MARK

), down 7%,

SouFun Holdings

(

SFUN

), down 6.5%, and

Tucows

(

TCX

), down 5.9%, were all losers within the internet industry with

Yahoo

(

YHOO

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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