Sears Holdings (SHLD) Stock Falls, Partners With Uber on Rewards Plan - TheStreet

NEW YORK (TheStreet) -- Shares of Sears Holdings (SHLD) were lower in early afternoon trading on Wednesday as the Kmart and Sears parent company teams with ride-sharing company Uber to improve its Sears stores' "Shop Your Way" rewards plan.

The partnership, called Rider Rewards, allows users to link their Uber account to their Sears loyalty card and earn up to $2 in reward points for every ride.

The company, based in Hoffman Estates, IL, generated 75% of its sales at Sears locations in the first half of 2016 from the rewards plan, Fortune reports.

The Uber points program is currently available in New York City and Chicago but will debut nationally in upcoming months.

Sears hopes the partnership will help it revive sales at the company, as it has failed to report a profit in five years, Fortune notes.

Additionally, Fitch Ratings said this morning that Sears has "significant default risk" within the next one to two years.

Sears has been plagued with years of weak store traffic and high debt levels, putting it at risk for bankruptcy, Fitch said.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "sell" with a ratings score of D-.

The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, poor profit margins and generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: SHLD

Image placeholder title