Seagate Technology

(

STX

) pushed the Computer Hardware industry lower today making it today's featured Computer Hardware loser. The industry as a whole closed the day up 1.4%. By the end of trading, Seagate Technology fell $1.15 (-4.4%) to $25.03 on heavy volume. Throughout the day, 19.9 million shares of Seagate Technology exchanged hands as compared to its average daily volume of 12.1 million shares. The stock ranged in price between $24.72-$25.87 after having opened the day at $25.68 as compared to the previous trading day's close of $26.18. Other company's within the Computer Hardware industry that declined today were:

Xata Corporation

(

XATA

), down 7%,

Performance Technologies

(

PTIX

), down 4.6%,

Overland Storage

(

OVRL

), down 3.2%, and

Rimage Corporation

(

RIMG

), down 3%.

Seagate Technology Public Limited Company designs, manufactures, markets, and sells hard disk drives for enterprise, client compute, and client non-compute market applications worldwide. Seagate Technology has a market cap of $11.13 billion and is part of the

technology

sector. The company has a P/E ratio of 5.9, equal to the average computer hardware industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 59.6% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Seagate Technology a buy, two analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Seagate Technology as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, notable return on equity, attractive valuation levels and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front,

Dataram Corporation

(

DRAM

), up 11.5%,

Network Equipment Technologies

(

NWK

), up 10.6%,

Concurrent Computer Corporation

(

CCUR

), up 10%, and

Intermec

(

IN

), up 8.1%, were all gainers within the computer hardware industry with

Apple

(

AAPL

) being today's featured computer hardware industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer hardware industry could consider

iShares Dow Jones US Technology

(

IYW

) while those bearish on the computer hardware industry could consider

ProShares Ultra Short Semiconductor

(

SSG

).

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