Sara Lee Corporation

(

SLE

) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.6%. By the end of trading, Sara Lee Corporation rose 13 cents (0.7%) to $17.88 on light volume. Throughout the day, 2.8 million shares of Sara Lee Corporation exchanged hands as compared to its average daily volume of 5.1 million shares. The stock ranged in a price between $17.64-$18.01 after having opened the day at $17.76 as compared to the previous trading day's close of $17.75. Other companies within the Consumer Goods sector that increased today were:

Crumbs Bake Shop Inc

(

CRMB

), up 10.4%,

Supreme Industries Inc

(

STS

), up 7.5%,

Meritor Inc

(

MTOR

), up 6%, and

Crown Crafts Inc

(

CRWS

), up 5.6%.

Sara Lee Corporation engages in the manufacture and marketing of a range of branded packaged meat, bakery, and beverage products worldwide. Sara Lee Corporation has a market cap of $10.72 billion and is part of the

food & beverage

industry. The company has a P/E ratio of 46.5, below the average food & beverage industry P/E ratio of 47.7 and above the S&P 500 P/E ratio of 17.7. Shares are up 1.4% year to date as of the close of trading on Monday.

TheStreet Ratings rates Sara Lee as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

American Apparel Inc

(

APP

), down 14.7%,

SGOCO Group

(

SGOC

), down 10.9%,

Coldwater Creek

(

CWTR

), down 9.1%, and

Verso Paper

(

VRS

), down 8.4%, were all losers within the consumer goods sector with

Canon Inc

(

CAJ

) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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