NEW YORK (TheStreet) -- Shares of (CRM) - Get Report  were up in mid-morning trading on Tuesday as the San Francisco-based software company rolled out a new product called Cloud Commerce. 

The program helps consumer companies track customers and improve users' online shopping experience. Salesforce said the service was launched as a part of its $2.8 billion acquisition of cloud commerce company Demandware earlier this year. 

Salesforce said the software integrates its artificial intelligence software, as well as Apple's (AAPL) Apple Pay. 

The service allows businesses to manage shopping experiences on desktops, mobile devices and in physical stores, Bloomberg noted. The information is then combined with other Salesforce services to help businesses improve data about potential customers. 

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

TheStreet Ratings team rates as a Hold with a ratings score of C. COM INC (CRM) a HOLD. The primary factors that have impacted the rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, compelling growth in net income and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, the team also finds weaknesses including premium valuation, weak operating cash flow and relatively poor performance when compared with the S&P 500 during the past year.

You can view the full analysis from the report here: CRM

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