Roku (ROKU) - Get Roku, Inc. Class A Report shares got a lift Wednesday, after Needham analyst Laura Martin upped her price target, citing several tailwinds.  

The stock was rising 3.68% to $92.10 a share. 

Martin raised her price target to $120 from $85, suggesting roughly 28% upside from the stock's current level. The new price target makes Martin the biggest Roku bull on Wall Street. 

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"We raise our Roku target price because the panel underscored unique advantages that Roku has because it's an OTT aggregation platform rather than a single streaming service," Martin wrote in a note.

Those advantages are:

"Unduplicated and unduplicatable premium digital-TV advertising scale in the U.S.; b) revenue optionality upside from new SVOD entrants; c) 27mm active users (of which about 50% are connected TVs with 5- to 10-year average lifespans) in the U.S., which makes Roku big enough to be a gatekeeper for 100% of new streaming services (suggesting pricing power)," Martin said. Plus, "Roku is still small enough (at a $12B market cap) to be acquired."

Roku shares are up 188% year-to-date.