NEW YORK (TheStreet) --Apple (AAPL) - Get Report has been attempting to infiltrate the TV market in the form of its Apple TV product, however it has only produced mixed results, CNBC's Tyler Mathisen reported on Friday's "Power Lunch."

Mathisen, citing a Wall Street Journal article, says that the "Apple Way" may be to blame. Recode managing editor Ed Lee joined the program for further input on Apple's attempted push into television.

"I think the article did a good job of painting a picture of Apple's approach and the response from the TV guys, the thing is though this isn't really news. Apple has been taking this tactic for years now," Lee said.

Lee explained that the aforementioned tactic was first introduced by Steve Jobs and is the similar approach the company took when entering into its music business.

"What he wanted to do was unbundle television and just sell TV channels by themselves the way he did with the music business, where you just buy a single track instead of an entire album," Lee explained.

However, the difference between the TV industry and the music industry, Lee noted, was that the music industry was "under a lot of pressure" from file share services that were pirating and distributing music illegally. The same cannot be said about television.

"Television is much harder, the TV guys have the ability to push back and say we don't want to sell you like that," Lee said.

Lee concluded by detailing further why he believes Apple is facing challenges in infiltrating the television market.

"Dish (DISH) set the standard for what TV over the Internet looked like through its product Sling which was just a skinny bundle. Once you go to a market like this, it's hard to break that model," Lee said

Shares of Apple are lower by 0.16% to $104.18 Friday afternoon. 

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Separately, TheStreet Ratings rate APPLE INC as a "Buy" with a ratings score of "B." This is driven by a number of strengths, which TheStreet Ratings believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks TheStreet Ratings covers.

The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins. TheStreet Ratings feels its strengths outweigh the fact that the company shows weak operating cash flow.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

You can view the full analysis from the report here: AAPL

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