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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model


Ralph Lauren



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.2%. By the end of trading, Ralph Lauren rose $4.70 (2.8%) to $170.08 on average volume. Throughout the day, 948,970 shares of Ralph Lauren exchanged hands as compared to its average daily volume of 843,800 shares. The stock ranged in a price between $164.84-$170.32 after having opened the day at $164.84 as compared to the previous trading day's close of $165.38. Other companies within the Consumer Non-Durables industry that increased today were:

Deckers Outdoor Corporation



), up 7.5%,

Under Armour



), up 5.2%,



TheStreet Recommends


), up 4.9%, and




), up 4.7%.

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Ralph Lauren Corporation engages in the design, marketing, and distribution of lifestyle products. Ralph Lauren has a market cap of $9.96 billion and is part of the consumer goods sector. The company has a P/E ratio of 23.1, above the S&P 500 P/E ratio of 17.7. Shares are up 9.5% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Ralph Lauren a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Ralph Lauren as a


. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Fuwei Films Company



), down 16.4%,

Orient Paper



), down 6.8%,

STR Holdings



), down 4.7%, and

Forward Industries



), down 4.6%, were all laggards within the consumer non-durables industry with

Sealed Air Corporation



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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