Ralph Lauren

(

RL

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.4%. By the end of trading, Ralph Lauren fell $4.68 (-3.2%) to $140.66 on average volume. Throughout the day, 1.7 million shares of Ralph Lauren exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in price between $139.75-$143.57 after having opened the day at $143.49 as compared to the previous trading day's close of $145.34. Other company's within the Consumer Non-Durables industry that declined today were:

Verso Paper

(

VRS

), down 8.8%,

Physicians Formula Holdings Inc

(

FACE

), down 8.2%,

China XD Plastics

(

CXDC

), down 7%, and

Swisher Hygiene Inc

(

SWSH

), down 5.8%.

Ralph Lauren Corporation, together with its subsidiaries, engages in the design, marketing, and distribution of lifestyle products. Ralph Lauren has a market cap of $8.51 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 20.4, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 31% year to date as of the close of trading on Monday.

TheStreet Ratings rates Ralph Lauren as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front,

Forward Industries Inc

(

FORD

), up 9.1%,

Zuoan Fashion

(

ZA

), up 9.1%,

Neenah Paper Inc

(

NP

), up 4%, and

Shiner International Inc

(

BEST

), up 3.9%, were all gainers within the consumer non-durables industry with

Colgate-Palmolive Company

(

CL

) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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