Prudential Financial Inc

(

PRU

) pushed the Insurance industry lower today making it today's featured Insurance loser. The industry as a whole closed the day down 0.1%. By the end of trading, Prudential Financial Inc fell 26 cents (-0.6%) to $44.91 on light volume. Throughout the day, 1.7 million shares of Prudential Financial Inc exchanged hands as compared to its average daily volume of 6.1 million shares. The stock ranged in price between $44.69-$45.98 after having opened the day at $45.08 as compared to the previous trading day's close of $45.17. Other company's within the Insurance industry that declined today were:

Baldwin & Lyons Inc

(

BWINA

), down 7.9%,

Crawford & Company

(

CRD.B

), down 5.2%,

EMC Insurance Group

(

EMCI

), down 4.1%, and

Presidential Life

(

PLFE

), down 3.8%.

Prudential Financial, Inc., through its subsidiaries, offers various financial products and services in the United States, Asia, Europe, and Latin America. The company operates through three divisions: The U.S. Retirement Solutions and Investment Management, The U.S. Prudential Financial Inc has a market cap of $22.07 billion and is part of the

financial

sector. The company has a P/E ratio of 7.1, below the average insurance industry P/E ratio of 7.4 and below the S&P 500 P/E ratio of 17.7. Shares are down 23.1% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Prudential Financial as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, increase in net income and attractive valuation levels. However, as a counter to these strengths, we also find weaknesses including poor profit margins, a generally disappointing performance in the stock itself and disappointing return on equity.

On the positive front,

MGIC Investment Corporation

(

MTG

), up 7.5%,

American Independence Corporation

(

AMIC

), up 6.3%,

Phoenix Companies Inc

(

PNX

), up 4.4%, and

Arch Capital Group

(

ACGL

), up 3.9%, were all gainers within the insurance industry with

ACE

(

ACE

) being today's featured insurance industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the insurance industry could consider

KBW Insurance ETF

(

KIE

) while those bearish on the insurance industry could consider

Proshares Short Financials

(

SEF

).

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