NEW YORK (TheStreet) -- Shares of The Procter & Gamble Co (PG) - Get Report finished the regular trading session down 0.84% to $76.74 on Friday, after the world's largest consumer-products company released its latest quarterly earnings results yesterday.

Late Thursday, TheStreet's Jim Cramer, Portfolio Manager of the Action Alerts PLUS Charitable Trust Portfolio said on CNBC's Mad Money that in the consumer packaged good space, the metric that matters is organic growth.

Organic growth is sales that stems from genuine home-brewed innovation.

Procter delivered just 1% of organic growth this quarter, versus rival Mondelez Int'l (MDLZ) - Get Report which delivered a 4% growth, Cramer noted

P&G reported fiscal fourth-quarter earnings of $1 per share on revenue of $17.79 billion. Wall Street was expecting a profit of 95 cents a share on revenue of $17.98 billion, according to analysts polled by Thomson Reuters.

Procter & Gamble reported its sixth consecutive decline in quarterly sales, due to the stronger dollar stripping the value of overseas sales, according to Reuters.

In the same period of last year, P&G earned 89 cents a share on revenue of $20.16 billion.

Earlier this month, the company agreed to sell 43 of its beauty brands to Coty Inc. (COTY) - Get Report for $12.5 billion.

Cincinnati, Ohio-based P&G is a consumer packaged goods company with its products sold in more than 180 countries.

The company's customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and stores.

Separately, TheStreet Ratings team rates PROCTER & GAMBLE CO as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:

"We rate PROCTER & GAMBLE CO (PG) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its expanding profit margins, increase in stock price during the past year, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel its strengths outweigh the fact that the company has had sub par growth in net income."

You can view the full analysis from the report here: PG Ratings Report

PG data by YCharts

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