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Procter & Gamble

(

PG

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.2%. By the end of trading, Procter & Gamble rose $1.53 (1.9%) to $82.94 on average volume. Throughout the day, 11,365,189 shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9,432,300 shares. The stock ranged in a price between $81.51-$82.98 after having opened the day at $81.54 as compared to the previous trading day's close of $81.41. Other companies within the Consumer Non-Durables industry that increased today were:

DS Healthcare Group

(

DSKX

), up 5.3%,

Xerium Technologies

(

XRM

), up 3.7%,

Ever-Glory International Group

(

EVK

), up 2.9% and

Vera Bradley

(

VRA

), up 2.6%.

The Procter & Gamble Company, together with its subsidiaries, manufactures and sells branded consumer packaged goods. The company operates through five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $219.6 billion and is part of the consumer goods sector. The company has a P/E ratio of 21.4, above the S&P 500 P/E ratio of 17.7. Shares are unchanged year to date as of the close of trading on Friday. Currently there are 9 analysts that rate Procter & Gamble a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates

Procter & Gamble

as a

buy

. The company's strengths can be seen in multiple areas, such as its good cash flow from operations, growth in earnings per share, increase in net income, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front,

Fuwei Films (Holdings

TheStreet Recommends

(

FFHL

), down 5.8%,

Swisher Hygiene

(

SWSH

), down 5.7%,

Myers Industries

(

MYE

), down 5.6% and

Verso Paper

(

VRS

), down 3.5% , were all laggards within the consumer non-durables industry with

Ralph Lauren

(

RL

) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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