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Procter & Gamble



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 1.9%. By the end of trading, Procter & Gamble fell 62 cents (-1%) to $59.76 on heavy volume. Throughout the day, 18.1 million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 10.9 million shares. The stock ranged in price between $59.75-$60.48 after having opened the day at $60.36 as compared to the previous trading day's close of $60.39. Other company's within the Consumer Non-Durables industry that declined today were:

Ever-Glory International Group



), down 7.9%,

Under Armour



), down 6.4%,

Nu Skin



), down 6.2%, and

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Titan International



), down 5.8%.

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The Procter & Gamble Company, together with its subsidiaries, provides consumer packaged goods and improves the lives of consumers worldwide. The company operates through six segments: Beauty, Grooming, Health Care, Pet Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $170.46 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 19.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 9.5% year to date as of the close of trading on Wednesday. Currently there are 14 analysts that rate Procter & Gamble a buy, two analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Procter & Gamble as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins and reasonable valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods