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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Procter & Gamble



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Procter & Gamble fell $0.90 (-1.1%) to $77.72 on average volume. Throughout the day, 7,498,569 shares of Procter & Gamble exchanged hands as compared to its average daily volume of 7,230,100 shares. The stock ranged in price between $77.71-$79.00 after having opened the day at $78.84 as compared to the previous trading day's close of $78.62. Other companies within the Consumer Non-Durables industry that declined today were:




), down 5.5%,

American Apparel



), down 5.3%,

Tandy Brands Accessories



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), down 4.9% and

Joe's Jeans



), down 4.6%.

The Procter & Gamble Company, together with its subsidiaries, manufactures and sells branded consumer packaged goods. The company operates through five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $217.1 billion and is part of the consumer goods sector. Shares are up 16.8% year to date as of the close of trading on Tuesday. Currently there are 11 analysts that rate Procter & Gamble a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates

Procter & Gamble

as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, increase in stock price during the past year and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,




), up 9.2%,

DS Healthcare Group



), up 3.9%,

Tufco Technologies



), up 3.8% and

Deckers Outdoor Corporation



), up 3.6% , were all gainers within the consumer non-durables industry with

Nu Skin



) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.