Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Procter & Gamble



TST Recommends

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 1.4%. By the end of trading, Procter & Gamble fell $1.02 (-1.2%) to $80.86 on heavy volume. Throughout the day, 14,244,633 shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9,070,900 shares. The stock ranged in price between $80.77-$82.13 after having opened the day at $82.05 as compared to the previous trading day's close of $81.88. Other companies within the Consumer Non-Durables industry that declined today were:

Tufco Technologies



), down 4.2%,

Ever-Glory International Group



), down 4.2%,

Summer Infant



), down 3.2% and

Deswell Industries



), down 3.0%.

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The Procter & Gamble Company, together with its subsidiaries, engages in the manufacture and sale of a range of branded consumer packaged goods. The company operates in five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $224.4 billion and is part of the consumer goods sector. The company has a P/E ratio of 20.6, above the S&P 500 P/E ratio of 17.7. Shares are up 20.6% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Procter & Gamble a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates

Procter & Gamble

as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, increase in net income, good cash flow from operations and growth in earnings per share. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front,

Ocean Bio-Chem



), down 19.2%,

DS Healthcare Group



), down 11.4%,

Tandy Brands Accessories



), down 8.2% and

CTI Industries Corporation



), down 5.7% , were all gainers within the consumer non-durables industry with

Under Armour



) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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