Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

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Procter & Gamble

(

PG

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.4%. By the end of trading, Procter & Gamble fell $1.06 (-1.6%) to $67.44 on average volume. Throughout the day, 7.9 million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9.2 million shares. The stock ranged in price between $67.26-$68.13 after having opened the day at $68 as compared to the previous trading day's close of $68.50. Other companies within the Consumer Non-Durables industry that declined today were:

Cereplast

(

CERP

), down 7%,

Joe's Jeans

(

JOEZ

), down 6.7%,

Quiksilver

(

ZQK

), down 5.4%, and

Mercer International

(

MERC

), down 4.9%.

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The Procter & Gamble Company, together with its subsidiaries, engages in the manufacture and sale of a range of branded consumer packaged goods. The company operates in five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $189.07 billion and is part of the consumer goods sector. The company has a P/E ratio of 22, above the average consumer non-durables industry P/E ratio of 18.7 and above the S&P 500 P/E ratio of 17.7. Shares are up 2.8% year to date as of the close of trading on Monday. Currently there are 10 analysts that rate Procter & Gamble a buy, two analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Procter & Gamble as a

buy

. The company's strengths can be seen in multiple areas, such as its increase in net income, expanding profit margins, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front,

Heelys

(

HLYS

), up 22.2%,

Verso Paper

(

VRS

), up 11.2%,

MOD-PAC Corporation

(

MPAC

), up 7.2%, and

Carlisle Companies

(

CSL

), up 5.3%, were all gainers within the consumer non-durables industry with

Coach

(

COH

) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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