NEW YORK (

TheStreet

) --

Priceline.com

(Nasdaq:

PCLN

) hit a new 52-week high Thursday as it is currently trading at $548.50, above its previous 52-week high of $547.91 with 616,846 shares traded as of 3:22 p.m. ET. Average volume has been 1.1 million shares over the past 30 days.

Priceline.com has a market cap of $26.4 billion and is part of the

services

sector and

leisure

industry. Shares are up 35% year to date as of the close of trading on Wednesday.

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priceline.com Incorporated operates as an online travel company principally in the United States, Europe, and Asia. It provides various travel services, including airline tickets, hotel rooms, car rentals, vacation packages, cruises, and reservation services. The company has a P/E ratio of 52, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 16.9.

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TheStreet Ratings rates Priceline.com as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. You can view the full

Priceline.com Ratings Report

.

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