Priceline.com

(

PCLN

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day up 0.3%. By the end of trading, Priceline.com fell $12.27 (-1.9%) to $625.49 on average volume. Throughout the day, 1.3 million shares of Priceline.com exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in price between $616.91-$639.04 after having opened the day at $637 as compared to the previous trading day's close of $637.76. Other company's within the Leisure industry that declined today were:

Canterbury Park Holding Corporation

(

CPHC

), down 5.7%,

Ark Restaurants

(

ARKR

), down 3.7%,

Lakes Entertainment

(

LACO

), down 3.4%, and

Melco Crown Entertainment

(

MPEL

), down 3%.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $32.77 billion and is part of the

services

sector. The company has a P/E ratio of 29.7, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 36.4% year to date as of the close of trading on Wednesday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Priceline.com as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front,

Gaylord Entertainment

(

GET

), up 10.1%,

Premier Exhibitions

(

PRXI

), up 6.4%,

Intercontinental Hotels Group

(

IHG

), up 5.5%, and

Isle of Capri Casinos

(

ISLE

), up 5.3%, were all gainers within the leisure industry with

Marriott International

(

MAR

) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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