Priceline.com

(

PCLN

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day up 0.3%. By the end of trading, Priceline.com fell $4.15 (-0.6%) to $668.97 on average volume. Throughout the day, 975,287 shares of Priceline.com exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in price between $658.71-$676.93 after having opened the day at $676.31 as compared to the previous trading day's close of $673.12. Other company's within the Leisure industry that declined today were:

MakeMyTrip

(

MMYT

), down 7.9%,

Asia Entertainment & Resources

(

AERL

), down 7.3%,

Granite City Food & Brewery

(

GCFB

), down 3.6%, and

Home Inns & Hotels Management

(

HMIN

), down 3.2%.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $32.87 billion and is part of the

services

sector. The company has a P/E ratio of 29.8, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 43.9% year to date as of the close of trading on Wednesday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Priceline.com as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front,

AFC

(

AFCE

), up 15.1%,

Fiesta Restaurant Group

(

FRGIV

), up 5.1%,

Marcus Corporation

(

MCS

), up 4.9%, and

Empire Resorts

(

NYNY

), up 4.7%, were all gainers within the leisure industry with

Melco Crown Entertainment

(

MPEL

) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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